At Frontline, nothing is put into production until it is absolutely right. There is no compromising on any aspect of design or build, whether part, upgrade or complete car. Testing is arduous and thorough and reliability is paramount. It took 10 years of research and development to produce the first LE50 in 2012, and every Frontline car has a perfect reputation for very high performance, enviable reliability and exceptional build quality.
Central to the Frontline difference is the involvement of the customer in an instrumental way: the customer's choices and involvement are part of a creative partnership ensuring a truly personal commission.
From colours and finishes to various component choices and interior specifications, a Frontline Edition has many individual elements, especially if a Bespoke Edition, where we try to make anything possible. During the consulting process the customer has a chance to explore and create their very particular vision, with samples seen and options explored. Only then will the project be formally budgeted.
It’s not just at the commission stage that we involve the customer. There is interaction throughout the design and build process. We often find the customers’ wider family like to be involved. Husbands and wives, children and grandchildren can all have input, and on occasion even roll their sleeves up, too. It’s all about 'the making journey'. No commission is simply standard.
Commissioning a Frontline is quite unlike buying any normal car. The involvement of the customer from beginning to end of the process and the consequent handover and aftercare service means nothing is left to chance.
In the case of international commissions, Frontline usually attend personally to see the car delivered and guide the new owner through the driving and basic maintenance process.
While Frontline cars are not complex to maintain, servicing and warranty work (if ever applicable) is vital to have carried out in an easy and practical fashion. Our personal guidance facilitates this.
